Category: Greg’s Blog

I look forward to attend “Generative AI Marketing Briefing for Heads of Marketing & Forward-Thinkers.” on 2 July 2025 at 12:00 UK time by #MMCLearning to learn more about the Marketing application of various AI Tools.

Delivered by MMC, a leading accredited study centre for the Chartered Institute of Marketing and Digital Marketing Institute.

This isn’t your everyday webinar. With over 38K attending our previous sessions, this live re-run promises rich market insights.

See live examples of Generative AI (Text, Audio, Images, Video) and frameworks for success from presenters Peter Rees and Imran Farooq.

Here’s a sneak peek of what will be covered:

1) Understand the mindset required towards Gen-AI in Marketing.

2) Witness the power of Midjourney, an inspiring AI image-generation tool.

3) Live demos of creating compelling content with ChatGPT.

4) See the 6c framework to help plan for the coming wave.

5) Discover avenues to dive deeper and educate yourself further in AI Marketing.

To register, click here: https://zoom.us/meeting/register/J7GHgOwSRRCAFATKJ66PQg#/registration

Digital Health’s Commercial & Business Impact: Measuring What Matters for Life Science Companies

May 21, 2025 03:00 PM in UK time.

“In today’s fast-moving digital health landscape, traditional engagement metrics fall short in capturing true commercial value. Join leading experts as they explore how to measure real business impact across branded companion products, above-brand solutions, and PDURs. Key takeaways from the session will include: · Proven frameworks for assessing commercial impact beyond downloads and usage · Strategies to align stakeholders around meaningful success metrics · Approaches to demonstrate ROI and long-term value in digital health · Insights into the metrics that drive sustainable commercial growth” – by FirstWordHealth and S3 Connected Health.

“A smarter CRM strategy for CDIOs and tech leaders” by ZS on 17 June 2025 @ 12:00 EDT.

“Chief digital information officers and tech leaders spearheading life sciences commercial CRM upgrades must lead with clarity, reduce platform sprawl and futureproof commercial infrastructure. In this webinar, we’ll share a vision for the future of CRM from the lens of a technologist—one that moves the CRM platform toward a dynamic system of context, intelligence and activation across all commercial roles.

You’ll walk away with:

A reference view of a system designed for scale—one where AI, analytics and user experience work together to drive purposeful action

A clear understanding on what a customer-first CRM should do and how to engage the business in a strategy that focuses on customer barriers

An approach for moving the organization towards this vision including activation of technology through platform selection & simplified decision framework around approaching this decision”

https://event.on24.com/wcc/r/4942958/9B4B4BB78EC80AC259F42DACA834D1CF?partnerref=zs-web-impact-series-jun-17-webinar-20250424

“Advancing Precision Oncology: Leveraging Biomarker Insights to Accelerate Drug Development and Patient Outcomes” on 29 May 2025, @11:00 ET time.

Topics to learn more about:

“Join us for this presentation to explore the latest innovations in precision oncology services. Learn more about comprehensive genomic profiling (CGP) and why it is essential for extracting maximum insights from valuable samples.”

“You’ll discover:
Strategies for reducing costs, accelerating timelines, and improving the quality of data-driven decision-making. How combining molecular and immune profiling enhances molecular-based testing, improving patient stratification and outcomes. Key benefits of utilizing a comprehensive platform for deeper insights and multidimensional biomarker analysis

A showcase on the impact of a scalable, comprehensive assay developed under thorough quality processes combined with a robust infrastructure”

https://www.fiercebiotech.com/premium/webinar/1369776

“Data driven targeting in HCP education: Engaging physicians within critical treatment decision window”

I look forward to attending FierceBiotech and Diaceutics Webinar to learn more about: “Data driven targeting in HCP education: Engaging physicians within critical treatment decision window” on 26 March 2025 @12:00pm ET / 6:00pm CET

to learn more about:

“We’ll explore:

• How a multi-modal approach to data enables precise targeting of HCPs
• The current shift in physician engagement
• Why a digital first approach is key to cutting through the noise in clinical education
• Real-world data informed omni-channel strategies that enable physicians to be engaged in as little as 24 hours before a treatment decision has been made
• Common obstacles with reaching and engaging relevant physicians, and tips for how to overcome them
• And more

Learn more / Sign up

Together, let’s #AccelerateAction for gender equality

Enabling #LLM #GenAi to enhance the Rep’s productivity and simplify tasks in #LifeSciences #CRM is both positively bold and exciting. Compliance needs support, though.

Veeva Announces AI in Vault CRM

“CRM Bot and Voice Control deliver GenAI-powered assistance in Vault CRM