Summary
A Global Content Strategist and Digital Transformation Partner with extensive experience specialising in shaping and executing Content Evolution and Enterprise Strategies within the Pharmaceutical, Life Sciences, and Technology sectors. Excel in enhancing Global product launches, advancing capabilities, and delivering superior customer experiences by partnering across the Enterprise. Certified Scrum Master, capable of driving enterprise-scale Agile initiatives with Global impact. Recognised for expertise in utilising, integrating and enhancing Enterprise Pharmaceutical ecosystems like Veeva Promomats, Veeva CRM, SFMC, and Adobe’s AEM to drive Content Evolution and optimise content creation efficiencies.
Career Highlights
- Global Digital Transformation at Bristol Myers Squibb (BMS), Informa
- WW Content Strategy Development at BMS, Informa, CDN
- Cross-functional partner at BMS, GlaxoSmithKline (GSK), Informa
- Business partner for Veeva Promomats and Veeva CRM Integrations at BMS
- Business partner for Adobe’s AEM CMS Implementation at BMS
- Omni-Channel, persona-based Customer Experience at BMS, GSK, Informa
- Agile Project Management at BMS, Informa, CDN
- Team and Vendor Management, Leadership and Mentorship at BMS, GSK, Informa
- Speaker and host of Global upskilling and awareness forums for internal business partners, often with over 100 attendees at BMS
Key Skills
- Global Content Strategy: Extensive experience owning, evangelising, and implementing end-to-end, data-driven Global Content Strategies, demonstrating an intricate understanding of nuanced industry dynamics.
- Omni-channel Marketing Leadership: A seasoned professional with experience in strategic leadership in omni-channel print and digital marketing. Proven ability in marketing automation and persona-based marketing.
- Stakeholder Engagement: Proficient at managing diverse stakeholders internationally, fostering collaborative environments, and driving cross-functional partnerships.
- People and Vendor Management: Demonstrated success in leading and managing teams across multicultural environments, coupled with vendor management experience.
- Innovative Content Programs: A catalyst in leading, driving, and supporting Innovative Content programs and projects, including Content Modularisation, resulting in multiple enterprise recognitions and awards.An accomplished Content Strategist with a distinguished career spanning over 20 years, I bring extensive expertise in shaping and executing comprehensive content strategies within the pharmaceutical, life sciences, and technology sectors.
- Adept at utilizing Veeva Promomats, Veeva CRM, and Adobe’s AEM to optimize content creation processes. Collaborative leader with a focus on enhancing product launches, advancing capabilities, and delivering superior customer experiences.
- Global Content Strategy: Over 15 years of experience owning, evangelising, and implementing End-to-End Global Content Strategies, demonstrating an intricate understanding of nuanced industry dynamics.
- Omni-channel Marketing Leadership: A seasoned professional with 18 years of strategic leadership in omni-channel print and digital marketing. Proven ability in marketing automation and persona-based marketing.
- Stakeholder Engagement: Adept at managing diverse stakeholders internationally, fostering collaborative environments, and driving cross-functional partnerships.
- People and Vendor Management: Demonstrated success in leading and managing teams across multi-cultural environments, coupled with 15 years of international vendor management experience.
- Innovative Content Programs: A catalyst in leading, driving, and supporting Innovative Content programs and projects for the past 20 years, resulting in multiple recognitions.
Achievements and Work Experiences
WW Content Strategy Associate Director
Bristol Myers Squibb | Pharmaceuticals | Life Sciences
London, UK
Feb 2018 – May 2024
A Content Strategy director and partner across the enterprise to drive and support Global Promotional Content Efficiencies, Content Strategy and Global Digital Transformation initiatives.
Lead and support innovative content creation, integrations, and platform rollouts across the Enterprise ecosystem.
SME and coach in Global Content Management, metadata, taxonomy, and Enterprise Pharmaceutical integrations, including Veeva Promomats, Veeva CRM, and Adobe’s AEM, to drive efficiencies across multiple therapeutic areas and the product portfolio.
Business partner across the enterprise to enhance global and local product launches and drive superior customer experiences.
Drive the development and adoption of segmented, personalised Omni-Channel customer experiences.
Key Achievements
- Spearheaded global adoption of the Global Promotional Content and Content Management strategy, integrating Veeva Promomats, Veeva CRM, and Adobe’s AEM.
- Crafted and implemented innovative content creation procedures, ensuring operational efficiencies across 60+ markets, resulting in significant operational efficiencies and improved workforce performance.
- Collaborated with C-level executives to provide actionable insights for strategic decision-making.
- Drove and supported Global Digital Transformation workstreams, enhancing efficiencies and strategy.
- Collaborated with C-level executives to provide actionable insights for strategic decision-making.
- Developed and led numerous Content training and coaching programs to internal business partners.
WW Promotional Content Manager and Strategist
GlaxoSmithKline (GSK) | Pharmaceuticals | Life Sciences
London, UK
May 2017 – Dec 2017
Responsible for driving and overseeing the execution of GSK’s new product launch and phasing out its predecessor drug – by planning, creating, and delivering high-quality, omnichannel marketing strategy and content portfolio for GSK markets to adapt and localize.
Key Achievements
- Integrated content across marketing channels, collaborating with local GSK offices to create relevant and high-quality content.
- Managed class A global agencies (MRM and McCann) to optimize digital content development and delivery processes.
WW Content Strategy and Digital Transformation Lead
Informa | Pharmaceuticals | Life Sciences
London, UK
July 2016 – April 2017
Responsible for Informa‘s Pharma omnichannel marketing, with the primary goals of driving Content Evolution and Digital Transformation to maximise revenue growth.
Key Achievements
- Spearheaded the transformation of Informa’s marketing strategy to a Digital Omnichannel approach through the Growth Acceleration Program.
- Oversaw planning, development, and execution of a high six-figure budget for global marketing strategy and customer acquisition.
- Led Informa’s Pharma Intelligence brand and content unification initiative, transitioning to the Sitecore CMS, which resulted in USD400,000 in cost savings.
Senior Content Manager
CDN | Technology
London, UK
March 2015 – May 2016
Responsible for omnichannel marketing, with the primary goals of lead generation, brand awareness and positioning.
Enhanced brand positioning and awareness through omnichannel content strategy.
Partnered with internal teams and external agencies to create compelling content.
Established and reported on key performance indicators to senior management.
WW Content Strategist
Helsinki, Finland / London, UK
Nordic Business Consultation – KwaliTools Inc. | Market Research | Pharmaceuticals | Life Sciences | Technology | Business Intelligence
Specialized to provide Multi-channel Digital Marketing, Digital Strategy, Web Analytics, Cloud Platform Management, E-Commerce, and Marketing Consultation services to SME clients.
Founder – Responsible for planning, executing and overseeing Business Analytics, Digital Marketing and Internet-based technology and service delivery, Account Management and Business Development.
KwaliTools is acquired by VisionsLive.
Digital Marketing Manager and International Business Development Manager
Snoobi | Technology | Consultation | Marketing | Business Intelligence
Helsinki, Finland
Specialised in helping European Medium and Enterprise size clients grow their businesses by providing multi-channel digital marketing services, web analytics analysis, and marketing consultation.
Snoobi is acquired by Fonecta.
Head of Customer Care | Business Analytics
Yahoo! | Technology | Consultation | Marketing | Business Intelligence
Specialised to consult SME clients globally, growing their businesses by providing digital marketing and web analytics analysis, consultation and services to generate leads and maximise sales.