Summary
Strategic Omnichannel Director with extensive experience driving and supporting global product launches and delivering brand content strategies across the pharmaceutical, life sciences, and technology sectors. Proven expertise in innovative content creation, AI-driven modular content development, and enterprise-wide digital transformations to enhance HCP engagement, improve patient outcomes, and drive successful market penetration.
Recognized for fostering innovation, mentoring high-performing teams, and achieving operational efficiency, I excel at creating sustainable strategies that align with business objectives and market demands. With a strong track record of establishing cross-functional partnerships, reducing silos, and driving platform integrations, I have successfully led global initiatives that deliver measurable results.
As a Certified Scrum Master, I bring a deep understanding of agile practices to manage enterprise-scale projects and adapt organizations to evolving market and technological needs. My technical expertise includes platforms such as Veeva Promomats, Veeva CRM, SFMC, and Adobe AEM, enabling me to streamline content creation, ensure compliance, and optimize productivity.
In addition to technical proficiency, I am committed to leadership and continuous learning. I have hosted global upskilling forums with 100+ participants, fostering a culture of innovation and collaboration. My ability to align stakeholders—from C-level executives to marketing teams—ensures clarity and engagement in complex projects.
In summary, I combine strategic vision, technical expertise, and leadership skills to deliver impactful results, making me a valuable asset for organizations seeking to thrive in the dynamic and competitive pharmaceutical, life sciences, and technology industries.
Salient Achievements
- Global Omnichannel Content Evolution and Digital Transformation: Led enterprise-wide global initiatives driving innovative omnichannel content evolution programs and integrated digital transformation with technology platform providers. These efforts resulted in significant operational efficiencies and excellent customer experiences while maintaining regulatory compliance.
- Data-Driven Personalized Content Creation: Championed innovative data and analytics-driven personalized content creation procedures, enhancing workforce performance and compliance across 65+ markets.
- Actionable Business Intelligence Insights: Introduced and developed actionable business intelligence insights for C-level executives, refining and accelerating strategic marketing and commercial decision-making.
- Global Marketing Strategy Forums: Speaker and host of global upskilling and awareness marketing strategy forums for internal stakeholders and marketers, often attracting over 100 attendees at BMS.
Key Skills
Global and Local Content Strategy ● Integrated Content Platforms and Digital Transformation ● Content Personalisation and Modularisation ● Omnichannel Marketing ● Data and Analytics driven Marketing Intelligence ● Patient Centric and Virtual HCP approach ● Collaboration across the Enterprise and with Technology Partners ● Content and Technology Strategy and Leadership ● People & Vendor Management ● Innovation, Sustainability, Compliance, Efficiency with Upskilling and Development of workforce ● Veeva Ecosystem ● Adobe AEM Ecosystem ● SalesForce Ecosystem ● Digital Asset Management Platforms and Methods ● Metadata and Taxonomy Development
Achievements and Work Experiences
Global Life Sciences Omnichannel Strategy and Content Consultant | May 2024 – Current
Freelance | Reading, UK | Pharmaceuticals | Life Sciences
- Providing omnichannel marketing strategy consulting within the life sciences, pharmaceuticals and technology sectors to drive digital engagement, optimise HCP experiences, and advance brand strategy.
- Staying aligned with evolving industry trends to continuously refine strategic planning and execution capabilities.
- Investing in self-development through courses, learning new technologies, and exploring emerging marketing trends to deepen expertise in omnichannel innovation for life sciences.
- Mentoring peers and cross-functional teams to foster high performance, innovation, and excellence in content strategy.
Global Content Strategy Associate Director | Feb 2018 – May 2024
Bristol Myers Squibb | London, UK | Pharmaceuticals | Life Sciences
Above markets, Global role. Omnichannel Content Strategy director partnering with the business across 65 markets responsible for driving and delivering Global Promotional Content Efficiencies, first-class and innovative omnichannel Content Strategy and Global Digital Transformation programs.
Key Achievements
Global/Local Taxonomy and Metadata Scheme: Developed and implemented a comprehensive global and local taxonomy and metadata scheme.
- Global Promotional Omnichannel Content Strategy: Spearheaded the global adoption of a robust global promotional omnichannel content strategy, integrating DAM, content management systems, Veeva Promomats, Veeva CRM, and Adobe’s AEM. This initiative resulted in substantial operational efficiencies.
- Product Launch Enhancement: Partnered across the enterprise to enhance global and local product launches in multiple therapeutic areas, significantly elevating healthcare professionals’ (HCP) experiences.
- Content Evolution Procedures: Crafted and implemented innovative, segmented, omnichannel content evolution procedures across 60+ markets, driving significant operational efficiencies and workforce performance improvements.
- Team Mentorship and Management: Demonstrated hands-on mentorship and an inclusive management style, fostering team growth and nurturing a high-performing workforce.
Global Brand Content Strategist | Apr 2017 – Dec 2017
FTC role | GlaxoSmithKline | London, UK | Pharmaceuticals | Life Sciences
Above markets Global role. Responsible for successfully launching GSK’s new respiratory drug and phasing out its predecessor drug by planning, driving and delivering a 7-figure, segmented omnichannel Global marketing strategy and content portfolio for GSK markets to adapt and localise.
Key Achievements
- New Product Launch: Orchestrated the successful execution of GSK’s new product launch, implementing high-quality omnichannel marketing strategies and content portfolios across 32 markets.
- Content Integration: Integrated content via Digital Asset Management across marketing channels, collaborating with local GSK offices to create and deliver relevant, high-quality, omnichannel content.
Global Content Strategy and Transformation Lead | April 2016 – March 2017
Informa Pharma | London, UK | Pharmaceuticals | Life Sciences
In this capacity, I led the transformation of Informa’s marketing strategy to a Digital Omnichannel by implementing the Growth Acceleration Program. As a hands-on people manager, I oversaw the planning, development, and execution of a high six-figure budget to acquire new customers and devise a global marketing strategy for Pharma Intelligence.
Key Achievements
- Pharma Intelligence Omni-Channel Marketing Strategy: Directed a high six-figure budget initiative to generate leads, increase brand awareness, and drive transactional revenue for a global audience.
- Brand, Website, and Content Unification Project: Led the unification project for Pharma Intelligence, managing a seven-figure budget. This project involved transitioning from WordPress to the Sitecore CMS platform, achieving a 13-to-1 platform unification.
- New Transactional Revenue Stream: Introduced and oversaw the development of a new transactional revenue stream, resulting in significant sales growth.
Global Senior Content Manager | March 2015 – March 2016
CDN – Content Delivery Network | London, UK | Technology
During my tenure, I was accountable for enhancing the brand’s positioning, amplifying awareness, and generating leads by developing and executing omnichannel digital and print content strategies.
Working cohesively with the internal marketing team, I created compelling content and coordinated with EMEA-based marketing agencies.
Furthermore, I established and reported on key performance indicators (KPIs) to the upper echelon of the management hierarchy.
Global Content Strategist | September 2012 – March 2015
NBC | London, UK – Helsinki, Finland | Market Research | Pharmaceuticals | Life Sciences | Technology
I provided multi-channel digital marketing, digital strategy, business analytics, cloud platform management, e-commerce, and marketing consultation services to SME clients.
As a founder, I was responsible for planning, executing, and overseeing web analytics, digital marketing, and internet-based technology and service delivery. Additionally, I managed account oversight and business development initiatives.
EU Digital Marketing Manager | September 2009 – August 2012
Snoobi Corp. | Helsinki, Finland – Amsterdam, NL – Basel, Switzerland | Technology, Consultation, Digital Marketing, Business Intelligence
I specialized in consulting European clientele to foster growth and secure their market position by providing omnichannel marketing strategy services, business analytics, and marketing consultation.
Throughout my career, I have been instrumental in assisting clients in evolving and succeeding in highly competitive markets. One notable achievement was Snoobi winning three international growth business awards, namely Red Herring Global and European Fast 500 – 2010-2011.
Global Director of Customer Care | September 2005 – August 2009
Yahoo! | Technology, Consultation, Digital Marketing, Business Intelligence
I was responsible for delivering digital marketing consultation and services, including web analytics and marketing consultation, to clients globally.
My duties encompassed managing approximately 800 clients while indirectly overseeing nearly 2,000 more. I had the opportunity to work with high-profile clients such as SAP and Wharton, both Fortune 500 companies.
My primary responsibilities included developing and executing multi-channel digital marketing consultation services and analyses customized for global markets. In addition, I played a pivotal role in training digital marketing agencies and in-house consultants on web analytics and digital marketing techniques.
I led a customer care and consultation team operating across multiple locations and consistently surpassed customer expectations and targets.
I successfully increased the customer retention rate from 60% to 98% over four years during my tenure. Furthermore, I represented my company at international trade shows and seminars to advance lead generation and escalate brand awareness.
IT Infrastructure – Application Delivery Manager | July 2001 – August 2005
General Electric (GE) | Budapest, Hungary – Amsterdam, NL
Onsite Hungary and Amsterdam IM Consultant and Project Manager
for IT Services, ERP development and Data Warehousing. Managing IT
service providers and vendors. Led 6 Sigma projects ( Telco / Application
performance / Warehousing / Automated reporting models).