Meet Greg Balogh
A results-driven, Global Marketing Strategy and Content Consultant, I bring 15 years of experience leading omnichannel transformation across the pharmaceutical, life sciences, and technology sectors.
From Yahoo! to Bristol Myers Squibb, I’ve led marketing and digital transformation initiatives—delivering global product launches, building DAM frameworks, and leading teams to unlock compliant, personalised, and scalable content at every stage of the customer journey.
Highlights:
- Led Global Content Strategy for 21 products across 65+ markets
- Spearheaded DAM rollouts with Veeva, Adobe AEM
- Enabled AI-supported content creation and modular reuse
- Reduced content duplication and saved over $1M annually
- Mentored teams at Yahoo!, Snoobi, Informa, and BMS
- Certified in Change Leadership, Strategy, and Generative AI
Results
🔹 20% Faster Global Product Adoption
🔹 130% MQL Growth, 200% Revenue Increase
🔹 $1M+ in Annual Content Savings
🔹 70% Boost in Content Package Reach
🔹 98% Customer Retention at Yahoo!