With years of experience as a content strategist in the pharmaceutical, life sciences and technology industries, I have gained specific expertise in handling global responsibilities and reach. My focus has been developing a deep understanding of the constantly evolving landscape of content creation through innovation and technology to improve performance and drive efficiency in this field.
Throughout my career, I have collaborated with preeminent global technology corporations and pharmaceutical entities, among other esteemed clients. The breadth of my experience in content strategy positions me to offer strategic insights that consistently yield tangible results. My overarching objective is to deliver exceptional value to clients, leveraging my proficiency to assist them in realizing their business objectives through the implementation of effective content strategies.
Latest experience
As a Seasoned Content Strategist in the Pharmaceuticals and Life Sciences Industry, I drive and support Global Promotional Content Efficiencies and Global Promotional Content Strategy. I lead and support Content Modularisation, new and innovative ways of content creation, integrations across the Enterprise ecosystem utilising Veeva Promomats, Veeva CRM and Adobbe’s AEM, and enabling efficiencies across multiple therapeutic areas and the entire product portfolio.
I partner across the enterprise to support and enhance product launches, advance capabilities and appropriately inform/influence actions that foster superior customer experiences.
Additionally, I support, enable and upskill business partners and stakeholders to deliver segmented, personalized Omni-Channel customer experiences that drive greater adoption.
Skills: Veeva Ecosystem, Veeva Promomats, MLR, Adobe AEM, Digital Asset Management, Worldwide Pharmaceutical / Life Sciences Content Strategy, Business Strategy, Business Integration
Previous assignments
A science-led global healthcare company researches and develops a broad range of innovative products in three primary areas of pharmaceuticals, vaccines, and consumer healthcare.
In this commercially focused assignment, I am responsible for this science-led global healthcare company’s new product launch and phasing out its predecessor by planning, creating and delivering high-quality, multi-channel marketing deliverables for local offices to adapt and localise. Integrating content across core channels to create seamless conversations, working with local offices and brand teams to create relevant, high-quality content for use down one or across multiple communication channels. Also responsible for leading the global content planning process during business planning to drive great customer experience through the firm’s content.
Leading and managing class A Global agencies (MRM and McCann) to deliver and evolve digital content and processes to increase efficiency in content development and delivery, including the repurposing of content across multiple channels.
An FTSE100-registered company is the world’s leading provider of drugs, devices, companies, clinical trials, and market intelligence in the competitive pharma and medtech markets.
As a Digital Experience Lead, my role was to transform marketing strategy to digital and plan for multi-channel B2B digital marketing, with the primary goals of digital transformation, lead generation, brand awareness, user experience, content and customer acquisition modelling.
I was also responsible for planning, developing, and overseeing Informa’s Pharma intelligence’s global customer acquisition funnel by utilising PPC, SEO, Content, Social and E-Commerce marketing strategy with a high six-figure budget.